- 90% of start-ups fail.
- 70% of newly launched products fail in the first year.
- 80% of products fail in the long run.
What do you see in your head when you hear the name of a big company, lets say ‘CocaCola’? Is it the company’s white inscription? Maybe the shape of the bottle? Maybe even Santa Claus, or just a recognizable red colour? Anyway … All the above embodies the best-selling sweet drink we all know. Coincidence? No, it is an extremely well-thought-out process of designing a brand and a product, which we immediately recognize and arouses certain feelings on an unconscious level in us.
Industrial designers develop products in a way that they create emotional connections in the user. They focus on design, fit, performance, and optimization of the products to create the best possible user experience. The role of an industrial designer in the product development process is to establish a design that will communicate the brand and identity of the company to users, while increasing recognizability and sales.
Without a good industrial design, a company or a product can suffer from lacking of attention, recognizability and loyalty of a target audience. Consumer researches show that the product design is much more important than many companies would imagine. In fact, such a simple thing as design can have a significant impact on how people perceive the values, products, and services of a particular company. Shapes, fonts, and colours are important aspects of design, as they symbolize ideas, express mood, and direct the view.
With the right approach, through the process of industrial product design we:
- symbolize ideas
- direct gaze
- express emotions and moods
- create trust
- communicate with users at a higher level
You can see our final products here.
INDUSTRIAL DESIGN – WHAT IT IS
The process of industrial or product design combines areas of designing, art and science. Designers seek to improve the aesthetics, ergonomics and usability of the product, which significantly affects the production and, of course, the sale of a particular product. Through the creation process, designers are engaged in the development of concepts and specifications that optimize the functionality and value of a particular product, and above all, it is a two-way benefit, both for the user and the manufacturer. One definition of the term ‘design’ comes from Carnegie Mellon’s design school, namely: “Design is the process of taking something out of its existing state and moving it to some new desired state.” This applies to all works of art whose condition is undefined or needs to be improved for one reason or another.
What does he do:
- Researches who and how will use a particular product
- Researches of ergonomics and concept designs
- Sketches ideas of how the product will look and makes a concept of how it will work
- Creates a 3D model of the product with computer software
- Examines the materials and production costs of the product
- Collaborates with other experts to assess whether design concepts will meet reasonable price needs
- Evaluates the safety, appearance, and performance of the product to determine if the design is practical
- Manufactures or participates in the production of a product prototype for customers
Industrial designers often work with engineers, production professionals, and marketing specialists to optimize a product and determine if their models are feasible and potential. For example, industrial designers can work with market experts to develop plans to market new products.
Workspaces of industrial designers often include drawing desks, meeting rooms for consultation with colleagues, computers, and other office equipment that is needed to draw models and communicate with clients. In addition to working in the office, it is extremely important for an industrial designer to visit design and testing centres, customer showrooms, homes or workplaces of clients and factories where the product is / will be manufactured. Only in this way they can best contribute to the development of a particular product.
INDUSTRIAL DESIGN FOR START-UPS
During the industrial product design process for a start-up company, it is crucial that designers pay attention to costs (especially production cost) and that they research the needs of potential users. If a company want to launch a new product, that doesn’t mean that they know if customers will actually need it. When working with start-ups, it is very important for designers to find out why people use a particular product and what could attract new potential users and consequently enable the company to grow.
Here is the thing; a start-up company must develop a design mindset, as industrial design is one of the most important forms of identity of a particular brand. It is all about the connection between the company’s image and the way their product is used with the values that the company wants to highlight. Design is a kind of rule that is defined in the very essence of the company and usually does not change.
These rules, however, need to be followed everywhere. For example, if a company wants to instil a certain degree of calm in their product design, designers need to keep it minimalistic and in different ways constantly remind customers / users how calm their products are. Design depends on what the company wants to communicate to the potential user.
We are a young start-up company too, so we understand the operation and wishes of other start-ups we are working with.
INDUSTRIAL DESIGN FOR ESTABLISHED COMPANIES
The industrial product design process for already established companies is much more demanding. In this case, our designers spend much more time analysing, as it is necessary to adhere to the existing principles and vision of the company. Namely, it is necessary to examine all previous products and circumstances established by a certain company (shape of premises, logo, values, …). This is the only way for our employees to improve and refine the desired product. The end product must be “something more”, and at the same time it must reflect the values that the company follows.
Our designers are not here to outsmart companies or. to steer them in a certain direction, but in order to listen to them and create the best possible solution in cooperation. Because our designers do not know all the details of the business and what the company has already achieved, constant cooperation is very important. At Kreatif Design, we have great respect for the past work of companies. Our industrial designers try to improve products from a design point of view with small interventions, as they see things with completely different, designing eyes. This is how new innovative ideas are born.
At the Kreatif Design studio, our designers create changes throughout the process. Product design is an area of work where creativity, technical analysis and the needs of start-up companies meet, so ingenuity and creative thinking are indispensable values of all our designers.
Key elements to consider when planning to start a hope:
- Agreement. Firstly, our designers conduct a thorough interview with the client or start-up company that has decided to cooperate with us. At this point it is very important that they recognize customer’s needs or / and wishes. In this regard, empathy is crucial. It is very important that they are consistent and precise in their agreements, because this is the only way for the best response to the wishes of start-ups.
- Analysis. Once they get a common language and figure out what’s best for the design of a particular product, our employees systematically explore the area in which the customer is dealing. It is also very important for our designers to recognize the competition. In this way, they gain a comprehensive insight into the operation and correctly determine the values of a particular company, which are often crucial in order to take the product to a higher aesthetic and usability level. Designers need to be able to think differently and look for new solutions that go beyond existing alternatives.
- Designing. After the analysis is completed, the process of sketching, modelling and visualization begins. From the beginning to the end of the design process, our employees strive for uniqueness and difference. Our industrial designers carefully design changes while increasing the functional value of the products. Our work reflects our values.
- Iteration. The road to success does not follow a straight line. The more you are able to loop through “Understand > Create > Learn” cycle, the higher chance you have for good results.
“MAKE A DIFFERENCE”
We are a young European company whose first priority is highest aesthetic and quality of production details. Our designers are always looking for the right material that can be transformed in to profitable product. Cooperation at all levels is certainly very important for our employees, so they can add a new dimension to the products.
The work of our industrial designers leads the product to added value with improved usability, reduced production costs and even higher sales. Some classic models, however, are considered a great work of art with exceptional aesthetic value as part of industrial engineering. Psychological processes also play an important role in industrial design. As a basic example, we can mention the seduction that the product must reflect, as well as the desires and emotional attachment of the user to the product. Our industrial designers definitely take the products to a new dimension.
We follow the values associated with “making a difference”.